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AI in Fundraising: A Technical Look At What's Working in 2025: Part 2

1) Donor segmentation and predictive scoring Machine-learning models can ranking donors by likelihood to give again. Most modern CRMs embed this already; you don't need to code. The practical step is to review what the algorithm predicts and decide whether that aligns with human insight. 2) Personalisation at scale Once donor groups are known,…

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Alexander Reid Nov 18, 2025 · 2 min read

How to Build an Ethical AI Policy for Your Charity

Most charities are already using AI informally — drafting emails, outlining reports, or summarising meetings. Without a clear policy, this can quickly become inconsistent, risky, or confusing for staff. An ethical AI policy doesn't have to be long. It should simply give people clarity, boundaries, and confidence so they can use AI safely and effectively. 1. What an AI…

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Alexander Reid Nov 6, 2025 · 2 min read

AI in Fundraising: A Technical Look At What's Working in 2025: Part 2

1) Donor segmentation and predictive scoring Machine-learning models can ranking donors by likelihood to give again. Most modern CRMs embed this already; you don't need to code. The practical step is to review what the algorithm predicts and decide whether that aligns with human insight. 2) Personalisation at scale Once donor groups are known,…

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Alexander Reid Oct 31, 2025 · 2 min read

AI in Fundraising: A Technical Look At What's Working in 2025: Part 1

A Technical Look At AI In Fundraising

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